See Why We Took Over 124 Screens and Billboards in San Francisco During Dreamforce to Tell IT Teams to Stop Overpaying for Legacy Automation Software
If you are anywhere near the Salesforce Transit Center during Dreamforce, you couldn’t miss it. A massive billboard showing an antiquated mechanical dinosaur on one side and a bold, vibrant pink fish on the other, swimming confidently toward the future.
One side declared: STOP OVERPAYING FOR LEGACY.
The other challenged: START AUTOMATING WITH PINKFISH.
And if that wasn’t enough, 124 digital screens across downtown San Francisco carried the same message, lighting up the city to make leaders stop and think: Why are IT teams still overpaying for legacy integration and automation platforms?
Legacy automation tools are like mechanical dinosaurs: massive, outdated, and built for a different era. And just like dinosaurs, they consume everything around them: your budget, your time, and your team’s energy.
Most enterprises today spend hundreds of thousands on platforms like MuleSoft for API-based integrations, and hundreds of thousands more on process automation tools like UiPath, Blue Prism, or Automation Anywhere for UI automation and document processing.
That was me before starting Pinkfish. My co-founder and I evaluated multiple automation platforms in our previous roles, bought several, spent a lot (and I mean a lot), and ended up hiring a large team just to keep them running. It didn’t make sense then, and it doesn’t now.
Don’t get me wrong, these were all wonderful platforms solving important problems. But they were built for a different time, one where it was impossible to automate across structured data via APIs and unstructured data like documents and web assets efficiency in a single architecture.
The result? Multiple expensive tools, long implementation cycles, and heavy professional services costs. While these tools could work for enterprises with large budgets and legacy infrastructure, the model has not evolved to match how teams work today.
The truth is, the tools built to make you efficient are eating your efficiency alive.
.png)
Why juggle five legacy platforms when one AI-native platform can do it all faster, smarter, and at a fraction of the cost?
Pinkfish unifies API, UI, and document automation into a single AI-native platform. It’s built for today, so anyone, not just developers, can build automations in minutes. Customers switching to Pinkfish are saving 30 - 60% on total cost of ownership while getting 10x more done.
Check out more details here:
Why Pinkfish
Pinkfish vs MuleSoft
Pinkfish vs UiPath
Dreamforce is the biggest stage for enterprise leaders. I have personally attended almost every dreamforce since 2011 and am a huge fan of it. So we showed up right in the middle of it, with a bold pink fish swimming against the current and a message no one could ignore.
It’s time to stop feeding the dinosaurs. Automation doesn’t have to be slow or expensive. It can be intelligent, accessible, and built for the AI era.
That’s what Pinkfish stands for.
The age of mechanical dinosaurs is over. The future of automation is lean, fast, and agentic.
.png)
Expanding possibilities for people at work
