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Legal tech leader embraces Generative Automation as a “one-stop shop” to eliminate manual workflows
Next to early-adopters like retail or BPO, the legal industry isn’t usually quick to embrace new technology.
But at Elevate, a company that provides legal software solutions to Global 2000 clients, embracing AI is both a means to cutting costs and accelerating growth.
"Enterprises like Elevate have a lot of manual work in different parts of the organization," explained Sharath Beedu, General Manager and Head of Software Division at Elevate. "A lot of this manual labor involves moving data, usually from one system to another, from desktops, from emails."
Sharath and his team needed to connect their enterprise legal management (ELM) software to third–party applications. The traditional way would be to hire integration engineers and commit to months of development.
While reliable, this way promised significant costs and time delay—two things Elevate couldn’t spare.
Elevate’s software division had run into a common issue. They needed to connect their ELM to external systems, but each possible solution came with limitations.
"We looked at platforms that would allow us to build these automations without investing in a lot of manual labor," Sharath says. "In the past we looked at various RPA solutions and iPaaS platforms, but each one had some limitation or the other."
The evaluation process itself took even more time and resources, and no clear winner emerged among traditional automation tools. Ultimately, each approach would require multiple tools and specialized skills.
The turning point came when Elevate faced the reality of AI. “The AI revolution is making us rethink everything, first with the LLMs and now with the agentic revolution,” Sharath notes.
Then Elevate made a bold bet. “Instead of hiring an integration engineer, we decided to invest in Pinkfish to connect more efficiently. It’s saved us over six months of development time.”
What made this possible isn’t just AI or automation, but Generative Automation. Pinkfish combines API integrations, browser automation, document processing, and generative AI all in a single, deterministic platform—things that used to require separate tools and skills.
“Not only does Pinkfish allow us to do API integrations, but we can leverage it for so many other use cases like web scraping and browser automation,” Sharath explains.
Elevate's decision to adopt Pinkfish represents an executive-level commitment to becoming AI-first in every part of the business. Now, whenever teams encounter manual, repetitive tasks, they see an opportunity to automate quickly.
In one example, Elevate built an important workaround with a legacy application within days—a solution that would have otherwise taken months to integrate directly into the application.
By putting automation directly in the hands of those who know their workflows best, Elevate has fundamentally changed how it approaches enterprise growth with AI.
The best part about Elevate’s experience is the democratization of automation. “With Pinkfish, we found a one-stop shop where we could bring all of that together on one platform,” Sharath says. “You don’t need dedicated engineers.”
For a company like Elevate that processes legal documents, integrates data across systems, and works with legacy applications, this capability made all the difference. Generative Automation is all about reimagining what’s possible when we remove the barriers between identifying a problem and implementing a solution.
"A platform like Pinkfish allows semi-technical or non-technical folks to quickly build automations using plain English language many, many months sooner than we thought was possible.”
Ready to save months of development time with AI-powered automation? See how Pinkfish can help your team automate work faster than ever.
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